Shotgun Golf
Aerial view of the Shotgun Golf simulator bays

Unit Economics

How a five-bay Shotgun Golf makes money, in plain language. Revenue is hourly bay bookings plus memberships, leagues and events. There is no payroll, no kitchen and no food cost, which is why the gross margin on bookings is 85% or better. In our illustrative model a location covers its operating costs at about three booked hours per bay per day, out of 24 available.

Break-even, in hours

How many hours a day does a bay need to be booked?

Occupancy is easiest to picture as booked hours per bay per day. A bay is available 24 hours a day, so the model does not need a full house. Because there is no payroll and most costs are fixed, every hour booked past break-even is mostly margin.

Operating break-even

3 of 24 hours booked per bay

Covers rent, royalty and brand fund, software, utilities and consumables. Before financing, your own draw and tax.

Break-even with loan payments

5 of 24 hours booked per bay

Roughly four to five hours, depending on how much you finance and on what terms. Everything booked beyond this is yours.

Illustrative, from our operating model for a five-bay Ontario location. Booked hours are per bay, averaged across the day and week.

Where revenue comes from

Three ways a bay earns

  • 01

    Hourly bay bookings

    Members and guests book by the hour through the app, any hour of the day. Peak evenings and weekends carry premium pricing; overnight and weekday hours fill at member rates.

  • 02

    Memberships and credit bundles

    Recurring revenue from monthly memberships and prepaid credit, valid at every location in the network. Members book more often and book the quiet hours.

  • 03

    Leagues, lessons and events

    Weekly leagues, coaching partners, corporate events and private parties fill blocks of bay time and bring new members through the door.

Where it goes

A cost base without payroll

No payroll
Booking, payment, keyless entry and bay control run on the platform. The single largest cost of a staffed venue is not on your P&L.
Rent is the main fixed cost
A five-bay location fits in roughly 2,500 sq ft of second-generation retail or light industrial space. We negotiate a rent-free build period into the lease.
Royalty and brand fund
7% royalty and 3% brand marketing fund on gross revenue, covering the platform, support and national marketing.
Everything else is small
Utilities, internet, software licences, consumables, cleaning and merchant fees. Together they are a modest share of revenue, which is what leaves an 85%+ gross margin on bookings.

The full model comes with the FDD

The full financial model, with every operating line, the revenue ramp and monthly cash flow for a five-bay location, comes with the Franchise Disclosure Document. Qualified candidates walk through it with the franchise team and can tailor it to their own site.

A note on the numbers. The figures on this site are illustrative. They are drawn from our own operating model for a five-bay Ontario location and are here to show how the business works, not to predict what any individual location will earn. Your Franchise Disclosure Document is the definitive reference, and where anything here differs from it, the FDD applies.